Clio Gold & Silver
Budweiser "The World is Yours to Take" — the FIFA 2022 World Cup anthem with Director X & Lil Baby. Served as Assistant Producer & Location Manager.
I’m Hashem — a brand builder, producer and storyteller obsessed with creating work that people remember. My career has taken me from producing a Clio Gold-winning Budweiser campaign with Director X and Lil Baby, to leading 40 documentary productions across 40 cities for Euronews, to coordinating a 120-person Disney commercial during the SAG-AFTRA strikes.
Today, I lead Brand at Snoonu, where I’m helping build one of the Middle East’s first super-app experiences.
Six years across commercial production, international documentary journalism and performance marketing — translating creative vision into measurable business impact.
Participants in the Snoonu Hackathon — Qatar's largest, QAR 100K prize pool, 20 direct hires.
Average impressions per brand-level campaign at Snoonu — across 4 launches, QAR 500K – 20M GMV each.
Renewed Discovery Channel deal as Associate Producer on Qatar Stories — plus a 10-year Qatari Diar contract.
Episodes of Scenes for Euronews — sole producer, 40 cities, 250K – 450K YouTube views.
Crew managed across LA & Orlando for the Disneyland Resort spot — through the WGA & SAG-AFTRA strikes.
Brand level, multi-channel campaigns shipped at Snoonu — spanning brand launches, CRM, and performance, that not only increased sales but also repositioned the brand into a Super App
Clio Gold & Silver —Budweiser "The World is Yours to Take" — FIFA 2022 , World Cup Music Video
Startups selected for the Snoonu Startup Factory — Which all received funding and were developed by myself singlehandedly
Currently shaping Snoonu's brand from "food delivery app" into a household-name super-app. CVP rewrites, brand guideline systems, hackathons, startup accelerators, e-sports tournaments, and 60+ multi-channel campaigns spanning brand, CRM, and performance.
Producer credits across Disney, Budweiser (Director X × Lil Baby — Clio Gold), FIFA, BMW, Porsche, KIA, and QNB (David Beckham). From single-unit music films to 120-crew multi-city campaigns — line production, logistics, post.
Built Euronews' Scenes from scratch — sole producer on 40 episodes across 40 cities, plus 40 SEO-optimised companion articles. OFCOM (UK) & CSA (France) compliant. Peer-reviewed publication on athlete framing at the 2022 Winter Olympics.
Budweiser "The World is Yours to Take" — the FIFA 2022 World Cup anthem with Director X & Lil Baby. Served as Assistant Producer & Location Manager.
Snoonu — for outstanding performance and measurable business impact within the first three months of joining.
Co-author, Athlete Framing Study — analysing media portrayal at the 2022 Winter Olympics. International Media Communications Journal.
Click any card with a play button to watch in place. YouTube & Vimeo supported.
Asst. Producer · Director X · FIFA 2022 World Cup
Brand Manager · 750 participants · 20 hires
Sole Producer · 40 episodes · 40 cities
Asst. Producer · LA + Orlando · 120 crew
De facto Showrunner · USD 3M renewal
FIFA · BMW · Porsche · KIA · QNB
Reach out — collaborations, opportunities, conversations.
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